Killer Landing Page Structure

A killer landing page is the web page which ruthlessly sucks in quality traffic from all parts of the world in an enticing yet lucid way. It builds trust among others, and as a result, users find it best to change over to customers. How to create a killer landing page? What should be the structure? Here are some rules to highlight this point. 

Answering the User’s Need

A user must have clicked the adword link with the view to get some important information or to buy a product. Your landing page should ideally answer this query or satisfy his needs quickly and effortlessly. 

Creating One Theme

To ensure this works best, create one theme and don’t side-track this point while highlighting the USP of the product. For instance, if you wish the user to subscribe to a newsletter, ensure that you refer to this point as the main subject matter. 

Using Headlines, Topics – Keyword Centric

Landing page should be interspersed with the keyword on which the user had found the link. For instance, if the keyword is “sleek digital camera”, the landing page should highlight only the ones which are sleek and not all cameras. In fact, some websites choose the homepage as the landing page for all keywords. This is also not the right technique if you wish to have a killer landing page structure. 

Forming a Story-Line

If you wish your users to read through the landing page and change to customers, have a unique story-line. For instance, you may start the topic with a problem and end up with resolving the problem. You should also highlight the benefits of the product using which the problem was solved. 

Using Lucid, Informative, Short Sentences

A lot depends on the language of the text. You cannot expect a user to read on a long paragraph. The user is looking for options to buy or know a tip or a trick. He does not want to know the entire story. 

Use subtle phrases, catch-points, eye-catching sentences to keep the users glued to the content. Don’t forget that the content should also be informative but lucid at the same time. 

Specifying “What’s in it for Me?”

The landing page should highlight the “what’s in it for me?” theme in a novel way. Why not showcase your strong points in the business. Why is it that the users would choose you and not your customers? Find out the key point that marks the difference and elaborate it here. 

Building Trust

When you make a statement which is realistic and true, trust builds up. Don’t brag about something you cannot fulfill in reality. Ensure that the customers can get aback to you whenever they need you. Showcase the objective results you have obtained in the past instead of vaguely making a point. 

In short, you should make sure that you are concerned about your customer’s problems and have an answer to them. Support this statement or claim by stating facts. Users would immediately become interested in your business and its products. 

Using Call for Action

When you want your users to buy a product, directly and clearly place a button – Buy Me – and link it to page that deals with transaction. Make sure that call for action option is supported by fast and simple transaction cycle. 

Conduct tests and ask for opinion after all this. Killer landing page structure requires some tweaking before it is finally ready.

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Website Design Services for Creating Effective Landing Pages

Landing pages are very important in adword campaign or Pay-per-Click (PPC) promotions. And, website designs must be apt enough to make the landing page effective and excellent to attract traffic and ultimately lure these surfers to customers. Although, many websites choose homepage as their landing page, the same may not be true for all cases. The landing page is a specialized page with subtle brilliance of website designs. Here are few of them mentioned below. 

What to Look for When Designing a Landing Page

When a web page is being developed for the purpose of landing page, the idea to give the users information they want. For instance, if the adword link was based on “cost effective digital camera”, the landing page should ideally provide a comparative study of the price range of different digital cameras. Then, explain why the gizmo is affordable. A button to buy this camera is also a must. 

However, if the homepage or contact us page is provided as the landing page for this adword, the users would feel frustrated and take time to know the real answer. Website designs must also be tweaked and altered to promote a landing page. 

Clear, Direct, and Simple Design

It is a must to have a simple yet clear and direct approach to the page. The user should not feel uneasy at the navigation or context of the webpage. The images, colors, fonts, etc should be simple to help users understand what to expect from the page. 

Ideally, a good landing page caters to a particular keyword and particular section of the society. So, each link in an adword should correspond to a unique landing page where the topic, sub-topics, and body content should match with the advert. 

“Call for Action” Content and Graphics

The main idea behind a landing page is to lure the traffic to become customers. Whether the users want to buy a product or subscribe to a newsletter, the notion remains the same – help them to act. 

This can best be done if the content and graphics used in the landing page “calls of action”. For instance, you may have a “Buy Now” button or a “Pick the Latest Issue” links at frequent intervals.

Promote the USP of Your Business

The page should identify how the offering would benefit the user, if the website services are availed. More the users come to know about the benefits of the products you are selling, the more they would like to buy the product. The content should be delineated in bullets and points to make it easy for the users to read and comprehend the text. The content should also be illustrated with images or illustrations. 

Less Uploading Time

On the technical front, ensure that you don’t stuff your landing page with Flash files or heavy graphic files so that the upload times takes a long time to complete. Just like website designing tips for any website where uploading time is managed using CSS and other coding tools, you need to effectively manage this part in the landing page too. 

Above the Fold

Don’t forget to use the most important content in “Above the Fold” space. This means that the reader should be able to get the gist of the landing page without scrolling the page. 

Lastly, website design of a landing page is not static but evolving each day for the better. You should keep a note of the tools and strategies developed for creating an effective landing page, continuously. And, edit to find out how the page performs in reality.

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