We a’re Sydney Australia based full service website design company focused on helping our clients generate revenue.
By mixing digital marketing expertise, creative passion and technical finesse, we offer a complete digital communication and web design service. From consultation through to implementation, we help you to grow your business by harnessing the wonderful potential of the Internet.
Our web work has helped clients increase revenue, improve efficiencies and raise brand awareness through websites, applications, online marketing and customer relation strategies.
Having an online presence is easy. However, to create a profitable online business amid thousands of such sites is a Herculean task. Often, website owners launch their online endeavor with great fanfare. But, after few months the enthusiasm fizzles out as there were no strategies in place. For a successful online business, realistic planning must be required. Check out some of these tasks before launching a site.
Analyses: Purpose and Audience
Sufficient analyses must be done before embarking on a website. For instance, what would be the purpose of the site? – To boost sales through interactions with customers or to carry out direct sales?
Secondly, what would be the target audience? Depending on the demographic location of the traffic, the website content and look-n-feel would change. The age group of the traffic interested in the site would matter while designing the colors, texture, and tone of the website.
Keywords and Key-Phrases Research
After the analyses, the research to fish out relevant keywords would be the next planning venture. Apt keywords should be developed that any user would key in so that they can see the website clearly in top search engines.
The best way to go about this research is to ask customers for their opinion. Keyword generating tools – some available free in the market – also help to bring out hidden keywords and phrases. When the website is optimized, these keywords should be introduced in the content to rope in quality traffic.
Understanding the Market
No business can flourish without knowing the market, competitors, and type of customers. In fact, competitor’s website, strategies can help in shaping the website. All business entrepreneurs should know how stiff is the competition? The market scenario, customers’ financial aspects help in creating a suitable website.
Backlink checking software can be used to understand the customers and competitors. More number of backlinks, the better it is. The competitor’s website, number of pages, elements used in it can help in deciding the amount of effort to be given for the site.
Planning the Content
Although it is easy to put up a website on the net, it is difficult to put something that most users would love to see. Planning out the Unique Selling Proposition (USP) is a must. However, implementing it in the content is a shear task of an artist. Care must be taken that users don’t feel burdened with the text, nor find it sketchy.
So, a good homework is a must to create a successful online endeavor. With thousands of sites already available in the Internet, a haphazard website design would not fetch profits.