Why do you need a good micro website design?

It is not uncommon to find people who do not know what a micro site is. For their benefit, a micro-site is either a single webpage or a cluster of webpages which are auxillary to the main website. The landing page of the micro-site could be having its own domain name as well.  So, why is the micro-site needed at all? Can’t web design Sydney companies simply added yet another section to the main website?

The Requirement

The answers to these questions can be better explained keeping the marketing aspects into considerations. Technically, it is very much possible to create a separate section within the primary site for the same purpose. But, due to the following considerations, the web design Sydney company might prefer having a micro-site:

1. To maintain singular focus on some specific aspect: If there is a need to bring the singular attention of the visitors on some special or unique thing or service, a micro-site shall be developed. For example, a car manufacturer might wish to advertise the new model of a car using a micro-site focused only on that car.
2. As a part of brand awareness and development exercise: If you want some special product or service to be recognised on its own by the people, then micro-site is a better alternative to inclusion in the same site. When you opt for including the information in the same site itself, you might not be able to develop good brand identity for your product or service since its identity will get lost into other products and service being offered on the site.
3. The volume and nature of information: This is another reason why the website design Sydney company may go for a separate micro-site rather than a separate section. Including all the voluminous content on one site only will not only make the site heavy but there is also a likelihood of confusing the visitors.
4. SEO purposes: Some of the web design Sydney companies might prefer creating micro-sites for building links between the sites. However, it is very important that micro-sites are not indiscriminately made for developing links. This will not leave a good impression on the visitors. Only if it required to drive attention to something specific that the micro-sites shall be developed.

Essential features

Some of the essential features of the micro-sites shall be the following:

1. Focused on any one product/service or set of products/services which are related to one another.
2. Provide comprehensive information: Micro site shall give all the information to the visitor for that particular product or service.
3. Quality links to relevant sections of the main site: The visitor to the primary site shall easily come to know about the existence of micro-site. Further, the links to and from the micro-site shall be incorporated in relevant sections of the main site and vice versa.
4. Navigation and logical organisation: Website design Sydney companies know that the micro-site shall incorporate the same key features as are there in other website. Micro-sites are no less important, they are in fact more so.